hi there. I’m Sam.

For the past 20 years, I’ve been shaping ideas into campaigns that don’t just win awards — they move people. From Cannes Lions to Grand Clios, my work has been recognized on some of the industry’s biggest stages, but what drives me most is creating work that resonates, inspires, and makes a lasting impact.

I’ve led creative teams across global agencies and startups alike, building everything from breakthrough TV spots and integrated digital campaigns to bold brand experiences that push categories forward. Along the way, I’ve discovered that the real magic happens when strategy and creativity meet — and when teams feel empowered to bring their best ideas to the table.

At my core, I’m a builder: of brands, of teams, of ideas that stick. Whether mentoring the next generation of creatives or helping clients reimagine what’s possible, I thrive on collaboration, big thinking, and the thrill of turning “what if” into “what’s next.”